Providing Market Intelligence for 40 Years

In The News

Analysis: Fragmentation built streaming’s growth and now tests its limits

Parks Associates counted more than 300 streaming services available in the United States, with the average internet household subscribing to 5.3 of them.

For most of television’s history, the limiting factor was supply — channels, time slots, shelf space at the video store. The limiting factor now is attention, and the search bar is where it leaks out.

Parks Associates has a term for the result: fragmentation fatigue.

Pay TV, long treated as the past, is being repositioned as part of the cure. Parks Associates found that 33% of pay TV subscribers stayed because the service offered more content in one place. Bundles follow the same logic.

The trade once thought unthinkable, more ads for less money, has become a routine way to manage a crowded bill.

“Aggregation is now a strategic advantage,” Elizabeth Parks, president and CMO of Parks Associates, said.

From the article, "Analysis: Fragmentation built streaming’s growth and now tests its limits" by Dak Dillon

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

What's Up, Doc? Tell Me Over My Smartphone, Please

In the US, one of the world’s most expensive markets for medical care, telemedicine providers estimate that savings can range from $200 to $700 per patient visit. For patients, prices start at $9.99 f...

Sharing Netflix Or HBO Go Passwords Is Now Technically A Federal Crime

The trend of people freeloading off the Netflix or HBO passwords of paying subs has long been a question facing the industry, and during the Primetime Emmy Awards last year host Andy Samberg even made...

U.S. Connected Entertainment Device Adoption Grew 11% In 2015

“Consumers continue to accumulate streaming options for homes, including smart TVs, which are on track to surpass connected gaming consoles as the primary streaming tool in the home,” said Barbara Kra...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive