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Amazon Takes On Netflix With New Standalone Streaming Service

April 21, 2016

Business Insider

Amazon boasts an increasingly impressive roster of content in its video service, with high-budget original shows like "The Man In The High Castle" and the forthcoming show by the "Top Gear" team.

But Netflix is a formidable opponent: In a recent Morgan Stanley poll, 29% of people surveyed said that Netflix has the best original content--beating HBO for the first time, and trouncing Amazon Prime, which just 5% said had the best material. Netflix also has the most loyal subscribers of all its competitors, according to research from Parks Associates.

From the article "Amazon Takes On Netflix With New Standalone Streaming Service" by Rob Price.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

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