Providing Market Intelligence for 40 Years

In The News

Amazon's New Netflix Competitor Is A Bad Deal For Most People

This move brings Amazon's video service into more direct competitor with services like Netflix and Hulu.

But a little simple math shows that it actually isn't a great deal unless you plan on canceling soon. Here's the breakdown:

- Prime Video as a standalone service will cost $8.99 per month, coming out to $107.88 per year.

- The complete Prime "bundle" will cost $10.99 per month, coming out to $131.88 per year.

- Amazon Prime, the whole package, costs $99 per year.

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime water before upgrading to the yearly plan. It also serves to underscore how great a deal Prime is.

But if you are already familiar with Prime, these new plans only really make sense if you see yourself canceling in the near future. 19% of Prime's current subscriber base has canceled in the last year, according to research by Parks Associates. 

From the article "Amazon's New Netflix Competitor Is A Bad Deal For Most People" by Nathan McAlone.

Previously In The News

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...