Providing Market Intelligence for 40 Years

In The News

Amazon Prime Music has ‘several million people using it'

“Prime Music has several million people using it on a monthly basis, and it’s been growing consistently since we launched,” said Boom. “I can tell you that our hours are growing faster than our users – a good sign, because it means people are getting more and more engaged with our service.”

Boom’s comments came shortly after a piece of research from Parks Associates claimed that Prime Music was the most popular streaming subscription service in the US, used by 10% of broadband households ahead of Pandora One (6%) and Spotify Premium (4%). At the time, we noted that this suggested close to 10m Amazon Prime Music users in the US alone.

From the article "Amazon Prime Music has ‘several million people using it’" by Stuart Dredge.

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Cord cutting to carve $33.6B out of U.S. pay TV revenues by 2025

According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...