In The News

Amazon Brings Alexa+ to the Web as AI Competition Heats Up

January 07, 2026

Amazon has devices and services that span nearly every facet of a consumer’s life, from entertainment — Prime Video, Fire TV — to smart home — Ring, Echo — to retail — Amazon marketplace, Whole Foods — plus assets wrapped around the consumer tech ecosystem like advertising and AWS, explained Jennifer Kent, senior vice president and principal analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“If Amazon wants Alexa+ to compete with ChatGPT, Gemini, and other LLMs, it needs to be broadly accessible to users, not just on Amazon-ecosystem devices,” she told TechNewsWorld.

“Google has an advantage being built directly into the web browser, and while that’s a tough competitive disadvantage to overcome, it’s imperative for Amazon to get Alexa+ onto the web as well,” she added.

From the article, "Amazon Brings Alexa+ to the Web as AI Competition Heats Up" by John P. Mello Jr.

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About Parks Associates

Amazon Brings Alexa+ to the Web as AI Competition Heats Up

Previously In The News

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Ranking The Most Popular Sports OTT Networks

Virtual reality headsets only owned by 8% of U.S. broadband users

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