Providing market intelligence for more than 35 years

In The News

Almost half of all US internet households now have a security system

Parks Associates’ latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service.

“Technologies like intelligent presence detection, contextual awareness, and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms, and deliver expanded and new experiences,” said Elizabeth Parks, President & CMO, Parks Associates. “AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams.”

 Parks Associates research finds 40% of US internet households value the ability in an AI-powered smart home application to know and notify them when an unknown person approaches their home.

From the SecurityWorldMarket.com article, "Almost half of all US internet households now have a security system

Previously In The News

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...