Providing market intelligence for more than 35 years

In The News

Almost half of all US internet households now have a security system

Parks Associates’ latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service.

“Technologies like intelligent presence detection, contextual awareness, and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms, and deliver expanded and new experiences,” said Elizabeth Parks, President & CMO, Parks Associates. “AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams.”

 Parks Associates research finds 40% of US internet households value the ability in an AI-powered smart home application to know and notify them when an unknown person approaches their home.

From the SecurityWorldMarket.com article, "Almost half of all US internet households now have a security system

Previously In The News

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...