Providing Market Intelligence for 40 Years

In The News

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“We’re also seeing an increasing number of businesses adopt internet of things [IoT] devices and use cases, including machine vision through video cameras,” she told TechNewsWorld. “These businesses need CPE capable of handling all of these simultaneous connections.”

“The AR/VR market has been slow to take off, but there is an opportunity with faster speeds allowing for greater performance in households with multiple headsets,” she continued. “With the Apple Vision Pro headset launching in early February, we also expect to see more attention to this market.”

From the article, "Alliance Raises Curtain on Wi-Fi 7" by John P. Mello Jr.

Previously In The News

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....