Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her company’s research indicates consumers want very practical benefits from AI tools, such as translation and technical support.
“AI glasses’ ability to provide real-time translation is a benefit for travelers, non-native speakers, and those living in markets where multiple languages are spoken,” she told TechNewsWorld.
Kent added that Parks found consumers were most willing to share data in emergencies or to help them feel safe and secure. “Smart glasses could have a market for lone workers or workers in vulnerable situations to combine video capture and emergency support,” she reasoned.
However, she noted that consumer privacy and security concerns about AI are sky high. “Seventy-two percent of consumers in US internet households are concerned about the data/privacy implications of AI, and 71% are concerned about society’s ability to control AI and use it responsibly,” she said.
From the article, "AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025" by John P. Mello Jr.
Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai. "Our ability to do conversational understanding is far ahead of what other virtual a...
Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...
“The majority is wrong to conclude that a person necessarily accesses a computer account ‘without authorization’ if he does so without the permission of the system owner,” Reinhardt wrote in his disse...
Netflix customers are loyal. In research published this April, analysts from Parks Associates found that Netflix subscribers were much less likely to cancel than those of Hulu or Amazon Prime Video. O...
