Providing Market Intelligence for 40 Years

In The News

AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025

Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her company’s research indicates consumers want very practical benefits from AI tools, such as translation and technical support.

“AI glasses’ ability to provide real-time translation is a benefit for travelers, non-native speakers, and those living in markets where multiple languages are spoken,” she told TechNewsWorld.

Kent added that Parks found consumers were most willing to share data in emergencies or to help them feel safe and secure. “Smart glasses could have a market for lone workers or workers in vulnerable situations to combine video capture and emergency support,” she reasoned.

However, she noted that consumer privacy and security concerns about AI are sky high. “Seventy-two percent of consumers in US internet households are concerned about the data/privacy implications of AI, and 71% are concerned about society’s ability to control AI and use it responsibly,” she said.

From the article, "AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025" by John P. Mello Jr.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...