Providing Market Intelligence for 40 Years

In The News

AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025

Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her company’s research indicates consumers want very practical benefits from AI tools, such as translation and technical support.

“AI glasses’ ability to provide real-time translation is a benefit for travelers, non-native speakers, and those living in markets where multiple languages are spoken,” she told TechNewsWorld.

Kent added that Parks found consumers were most willing to share data in emergencies or to help them feel safe and secure. “Smart glasses could have a market for lone workers or workers in vulnerable situations to combine video capture and emergency support,” she reasoned.

However, she noted that consumer privacy and security concerns about AI are sky high. “Seventy-two percent of consumers in US internet households are concerned about the data/privacy implications of AI, and 71% are concerned about society’s ability to control AI and use it responsibly,” she said.

From the article, "AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025" by John P. Mello Jr.

Previously In The News

Instant View-Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...