In The News

After Trying VR, Nearly Half Plan To Buy

December 09, 2016

“Currently, more than 60% of U.S. broadband households claim to know little or nothing about virtual reality,” said Parks Associates, in a statement.

According to the report, virtual and augmented reality technologies have potential beyond the limits of tech enthusiasts, with benefits to multiple industries, but companies first need to expand consumer familiarity and comfort before they can reach even early mass-market penetration.

From the article "After Trying VR, Nearly Half Plan To Buy" by Maria Korolov.

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About Parks Associates

After Trying VR, Nearly Half Plan To Buy

Previously In The News

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Study: 31% Of Broadband Households Have More Than One OTT Subscription

Most Broadband Users Still Pay For Television

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