Among the driving forces behind increasing DIY consumer adoption is cost. Owning a security system can seem a luxury for consumers due to the associated monthly fees that may come with purchasing a system. In fact, for professionally monitored security, cost is the most commonly cited reason for canceling services, explains Dina Abdelrazik, a research analyst at Parks Associates.
“DIY security systems offer an opportunity for consumers to acquire a system at a lower cost. Most new self-installed security systems reduce the installed cost of security systems,” she said. “Parks Associates data find that consumers installing security systems themselves report that the leading motivator in installing the system was because it saved them money.”
From the article "ADT’s DIY Play for LifeShield: Why Analysts Are Bullish on the Deal" by Rodney Bosch.
While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...
New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...
Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
