In The News

Ad Blocking Cost Industry USD 41 Bln In 2015

June 22, 2016

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates. It warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience.

From the article "Ad Blocking Cost Industry USD 41 Bln In 2015" by www.telecompaper.com

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About Parks Associates

Ad Blocking Cost Industry USD 41 Bln In 2015

Previously In The News

Parks: OTT Now ‘Standard Source of Video’

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Netflix powers up theChive to promote Marvel's 'Iron Fist'

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