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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

smart home

CES

insurance

Insights

streaming devices

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

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More than 200 OTT services active in the U.S. market, research group says

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Disney's 3 streaming services jumped into the US top 5, researcher says

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Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

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Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

More than 200 OTT services active in the U.S. market, research group says

Disney's 3 streaming services jumped into the US top 5, researcher says

Streaming wars will force media companies to choose between pricey subscriptions and ads

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