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Ad Age @ CES: 5 Things We Learned About the Connected Home

January 09, 2018

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

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About Parks Associates

Ad Age @ CES: 5 Things We Learned About the Connected Home

Previously In The News

Builder Designs Houses That Can Run For Weeks Without Power

Nearly 20% of US households have over 3 Apple devices

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Roku's early success magnifies Blue Apron, Snap failures

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