Providing Market Intelligence for 40 Years

In The News

A Pinch of Salt Boosts Aluminum Batteries

A better battery could have a major impact on many markets. “Innovations that elongate battery life and bring down costs have the potential to transform multiple industries, from automotive to consumer electronics and home security,” says Jennifer Kent, vice president of research at market research firm Parks Associates. “Battery range is a top barrier for EV purchases, for instance, with 39 percent of those not owning or intending to buy an EV saying that EVs need to be charged too frequently or have a limited driving range.” Less expensive batteries could also play an important role in advancing the use of sustainable energy sources, such as wind and solar, by providing a cost-effective way to store excess energy until it is needed.

From the article, "A Pinch of Salt Boosts Aluminum Batteries" by Alfred Poor

Previously In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...