A better battery could have a major impact on many markets. “Innovations that elongate battery life and bring down costs have the potential to transform multiple industries, from automotive to consumer electronics and home security,” says Jennifer Kent, vice president of research at market research firm Parks Associates. “Battery range is a top barrier for EV purchases, for instance, with 39 percent of those not owning or intending to buy an EV saying that EVs need to be charged too frequently or have a limited driving range.” Less expensive batteries could also play an important role in advancing the use of sustainable energy sources, such as wind and solar, by providing a cost-effective way to store excess energy until it is needed.
From the article, "A Pinch of Salt Boosts Aluminum Batteries" by Alfred Poor
According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...
Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services. By 2027, there is a projected loss of $113 billion for streamin...
According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...
The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...
