Providing Market Intelligence for 40 Years

In The News

A new vacuum can alert you to incoming text messages. Why?

"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associates, which does market research on consumer tech and works with some manufacturers.

"How much energy is being used? Does that tie to any bills? Are there any alerts about the performance of the appliance? You know, especially that energy efficiency part can translate to dollars saved," she says.

"It creates a service model, right? You sell the large appliance, the refrigerator or the washer dryer, and then maybe you sell the maintenance that goes with it," Parks says.

Cost is one factor holding many people back from buying the premium AI appliances, as well as a perception that there isn't an added value in the smart features and security and privacy concerns, according to Parks Associates survey data.

From the article, "A new vacuum can alert you to incoming text messages. Why?" by James Doubek

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive