Providing Market Intelligence for 40 Years

In The News

A Challenge For Video Streamers Will Be Keeping Subscribers

A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max, Apple TV+, and Peacock all had churn rates at around 20%. The more established Netflix, Amazon Prime Video and Hulu all had churn rates significantly below the industry average. Steve Nason, the Research Director at Parks Associates, notes with COVID-19, and consumers home bound, they had more time to watch and evaluate SVOD services over a longer period of time. During that time SVOD providers heavily promoted their services including free trials.

Nason also points out that with all the new services launched, SVOD may reach a tipping point in 2021. Cord cutters who cancelled their monthly pay-TV subscription and opted for SVOD providers to save money, may soon find out that by stacking a number of streaming services they will be approaching the same monthly fees as their pay-TV subscription. Consequently, paying for too many SVOD services could result in an increase with churn rates.

Nason expects long running video providers Netflix, Hulu and Amazon Prime Video along with Disney+ that have built brand affinity and brand equity, will be less impacted by cancellations than recent launches. In response, expect SVOD providers to offer more exclusive content and promos to maintain (and grow) subscribers. Additionally, Nason expects no major SVOD launches in the near future, beyond the already announced Paramount+ and recently launched Discovery+, for services that will truly threaten the top of the subscription OTT hierarchy.

From the article, "A Challenge For Video Streamers Will Be Keeping Subscribers" by Brad Adgate.  

Previously In The News

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...

Expanding Home Energy Management Programs

Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is importan...

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

The current Apple TV, according to Parks Associates—a highly respected research firm—is in third place behind Roku and the Fire TV in both recent sales and number of homes with the device. The high...

What’s the Best Tech Solution for Medication Management?

One perspective that the Lux study did not highlight is that of caregivers. People responsible for patient care — both now and in the future — are heavily on board with the use of mHealth tools that f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive