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91% of viewers like streaming aggregation, survey says

July 25, 2022

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other home service providers, recent Parks Associates data shows.

From the article, "91% of viewers like streaming aggregation, survey says" by Masha Abarinova.

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91% of viewers like streaming aggregation, survey says

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Streaming is heading toward a breaking point with consumers

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Google Chromecast’s surprising origins—and uncertain future

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