Providing market intelligence for more than 35 years

In The News

68 Percent Smartphone Owners In The US Stream Music Daily: Study

Parks Associates has released new data that reaffirms the mobility of music fans in today’s world. Within this group, Parks also found, on average, users are listening to streaming music approximately 45 minutes per day.

The study also found the change in rankings while comparing the popularity of music subscription services between fixed-line broadband and mobile broadband.

“Amazon Prime Music is the most popular paid music subscription service among US broadband households, thanks to its inclusion in Amazon Prime — a service that is way down the smartphone list,” Harry Wang, director, health & mobile product research of Parks Associates, said.

From the article "68 Percent Smartphone Owners In The US Stream Music Daily: Study" by tech.firstpost.com

Previously In The News

Tesla risks drivers being over-reliant on autonomous car tech, report warns

A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...