In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

Previously In The News

Apple Looked at Launching Low-Cost TV Dongle (Report)

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for st...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Apple Looked at Launching Low-Cost TV Dongle (Report)

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

HBO Now Has 800,000 Paying Subscribers Since April Launch

The U.S. has nearly 300 OTT services to choose from

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