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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Apple TV+ interface is more important to streaming video users than content

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

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