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In The News

60% Of US Broadband Homes Subscribe To At Least One OTT

January 25, 2016

pay TV

OTT

streaming

digital content

churn

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond.

“Data analytics is one opportunity, but the challenge is turning data into a monetizable form,” comments Glenn Hower, Research Analyst, Parks Associates.

From the article "60% Of US Broadband Homes Subscribe To At Least One OTT" by Thomas Campbell.

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About Parks Associates

60% Of US Broadband Homes Subscribe To At Least One OTT

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

Has the Pullback of Roku Stock Created an Opportunity?

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