Providing Market Intelligence for 40 Years

In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services.

The research, titled “Video Services: Shifting Demand,” notes that nearly half (46%) of pay-TV subscribers express a favorable view of the potential to manage smart home devices and security solutions directly through their TV service.

This consumer study, surveying 8,000 U.S. internet households, offers a comprehensive analysis of the current landscape of traditional pay-TV, streaming TV and over-the-top (OTT) services. The report provides insights into consumer preferences, adoption rates, satisfaction levels, and the factors contributing to service churn while also exploring strategies to enhance the viewer experience and foster service loyalty.

Elizabeth Parks, president and CMO of Parks Associates, emphasized the significance of this trend, noting the merging landscapes of home ecosystems and entertainment technologies. According to Parks, consumers are increasingly seeking interconnected and technologically sophisticated home entertainment systems, which opens new avenues for innovation and service enhancement within the pay-TV sector.

The study also investigates the appeal of various advanced service features.

“The interest in connected home services opens up new markets and opportunities for partnerships between traditional pay-TV providers, tech companies, and home automation system manufacturers,” Parks said. “These collaborations will lead to innovative service bundles, combining entertainment, information, and home management in new and valuable ways.”

From the article, "46% of pay-TV subscribers show interest in smart more control features, survey finds" by Dak Dillon

Previously In The News

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive