Providing Market Intelligence for 40 Years

In The News

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services.

The research, titled “Video Services: Shifting Demand,” notes that nearly half (46%) of pay-TV subscribers express a favorable view of the potential to manage smart home devices and security solutions directly through their TV service.

This consumer study, surveying 8,000 U.S. internet households, offers a comprehensive analysis of the current landscape of traditional pay-TV, streaming TV and over-the-top (OTT) services. The report provides insights into consumer preferences, adoption rates, satisfaction levels, and the factors contributing to service churn while also exploring strategies to enhance the viewer experience and foster service loyalty.

Elizabeth Parks, president and CMO of Parks Associates, emphasized the significance of this trend, noting the merging landscapes of home ecosystems and entertainment technologies. According to Parks, consumers are increasingly seeking interconnected and technologically sophisticated home entertainment systems, which opens new avenues for innovation and service enhancement within the pay-TV sector.

The study also investigates the appeal of various advanced service features.

“The interest in connected home services opens up new markets and opportunities for partnerships between traditional pay-TV providers, tech companies, and home automation system manufacturers,” Parks said. “These collaborations will lead to innovative service bundles, combining entertainment, information, and home management in new and valuable ways.”

From the article, "46% of pay-TV subscribers show interest in smart more control features, survey finds" by Dak Dillon

Previously In The News

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive