Providing market intelligence for more than 35 years

In The News

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple markets. Online-first players are all pulling from the same bag of tricks, so you need to create some magic of your own. Having a unique product mix can set you apart in the field.

From the article, "3 Tips for Assessing Your Product Lines for 2024" by Lew Brown

Previously In The News

Future-Proofing New Homes

For home builders, home technology ranging from security, safety, comfort, lighting, and environment systems, to appliances, to infotainment, to linkages to others (humans, things, networks, etc.), th...

Nearly 20% of UK broadband homes use Netflix

18% of UK broadband households have used paid-service Netflix in the past 30 days, according to Parks Research. This compares with 20% who used the free iTV Player and 33% who used the free iPlayer...

14% of US homes plan to buy streaming media player

14% of US broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of US broadband households currently own a streaming media player, up...

Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...