Register

I agree with the Privacy Policy

In The News

18% UK broadband homes use Netflix

December 10, 2015

Advanced Television

Research from Parks Associates indicates that 18 per cent of UK broadband households have used paid-service Netflix in the past 30 days, compared to 20 per cent who used the free ITV Player and 33 per cent who used the free iPlayer to stream video programming. Overall 58 per cent of UK broadband households used a video streaming service or player within the past 30 days.

“The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape,” said Brett Sappington, Director, Research, Parks Associates. “The fact that a growing number of consumers are willing to pay for subscription services when there are free options, like iPlayer and other broadcaster-based sites or apps, shows strong appetite for video among consumers. Netflix, the clear leader in the US, entered Europe with high expectations. Subscriber growth has been slow in several parts of Europe, but with no dominant leaders in subscription services, Netflix and other entrants are gaining a foothold. For example, Amazon Instant Video had the highest rate of usage in Germany with 17 per cent of broadband households, and Netflix was second at 6 per cent.”

From the article "18% UK broadband homes use Netflix" by Advanced Television.

Previously In The News

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

‹
1
2
...
431
432
433
434
435
436
437
...
738
739
›