Providing Market Intelligence for 40 Years

In The News

1-gig Internet coming to Boston area

Meantime, Google acquired Webpass, a San Francisco company that uses wireless technology instead of cables to deliver high-speed Internet services to businesses and apartment buildings.

Brett Sappington, senior director of research at Parks Associates in Dallas, said RCN’s new service could speed the rollout of competing offerings from Boston’s other broadband providers, Comcast Corp. and Verizon Communications Inc.

“Where we see it emerging in markets we’ll often see competitors follow, because that’s a portion of their business they can’t afford to give up,” said Sappington. “The profit margins are so high.”

Verizon Communications offers speeds as high as 750 megabits for $150 per month.

From the article "1-gig Internet coming to Boston area" by Hiawatha Bray.

Previously In The News

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...