In The News

“Snackable” Content Growing In Popularity

May 24, 2016

Advanced Television

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of 2015 across its publisher network and found that 95 per cent of the videos tracked for its latest State Of The Media Industry report were under 5 minutes in length, with the sweet spot being around 2.5 minutes.

Recent Parks Associates research also noted that around 70 per cent of Americans watch short-form videos daily on their smartphones.

From the article ,“Snackable” Content Growing In Popularity" by www.advanced-television.com

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Parks: Top 10 Connected Entertainment Disruptors

Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

‹
1
2
...
165
166
167
168
169
170
171
...
773
774
›