Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."
That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.
From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
