Providing Market Intelligence for 40 Years

In The News

Wearables, Connectivity Help Consumers Understand And Monitor Health

According to Parks Associates estimates, about two-thirds of the American population is either overweight or obese. Additionally, 26 million Americans suffer from type I or type II diabetes, almost 14 million have severe chronic respiratory problems such as COPD, and 68 million have been diagnosed with hypertension.

From the article "Wearables, Connectivity Help Consumers Understand And Monitor Health" by Harry Wang. 

Previously In The News

The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the t...

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...