The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues.
The survey also found that while 68 percent of people still use traditional cable, nearly 92 percent use video streaming for television, movies, sports or music.
Although 62 percent of viewers watch cable TV and use at least one streaming platform, nearly 30 percent of Americans now exclusively use video streaming services.
From the article "Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds" by Valerie Bauman.
The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
