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Women Purchase More CE Products, Watch More TV Online Than Men

The last few days have yielded some eye-popping online video stats from research firms and compani...

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Women More Into Connectivity Than Men

According to research from Parks Associates, women are 73% more likely than men to have watched a...

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Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of...

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Kindle family soars on Black Friday, but unit sales still elusive

Last week, research firm Parks Associates revealed results of a survey it conducted that found th...

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Behavioral Targeting On Rise Regardless Of Pushback

Online behavioral advertising revenue in the U.S. will reach $4.9 billion by December 2011, and gr...

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Down Grade: Broadband Adoption Linked To TV Cord Cutting

Dallas-based researcher Parks Associates says 13% of consumers who have broadband connections have...

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