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Apple Preferred For Tablets, Smartphones ... Desktops?

Consumers are showing a preference for Apple in every category in which it has a product, even in...

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Apple desktops overtake Dell on shoppers' holiday wish lists

Apple has long been the most-desired brand for tablets, smartphones, MP3 players, and streaming m...

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Gamers Showing PS4 Preference Over Xbox

With both the PlayStation 4 and Xbox One now on the shelves (and the holiday shopping season star...

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Xbox, Can You Hear Me Now?

Microsoft might be a little disappointed this holiday season. Parks Associates research shows man...

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Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the...

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Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile comme...

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