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Monday, Jun 23, 2014

Parks Associates: 34% of U.S. broadband households have a smart TV

Director of Research presents new smart TV research at CE Week Barbara Kraus, Director of Res...

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Monday, Jun 23, 2014

Zipato Joins CONNECTIONS Europe as Sponsor

Parks Associates would like to welcome and thank Zipato for sponsoring CONNECTIONS Europe 2014. Z...

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Thursday, Jun 19, 2014

The Seven Key Consumer Groups in Multiscreen Video

New consumer research from Parks Associates identifies seven key groups of consumers based on the...

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Thursday, Jun 19, 2014

Amazon Smartphone Announcement - Our Opinion

Yesterday’s much anticipated launch of Amazon’s first smartphone named “Fire,” lived up to its pr...

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Tuesday, Jun 17, 2014

Consumers Prefer Unsubsidized Smartphone Handsets - Good News for Amazon's rumored “Prime Data” Plan

Parks Associates Announces New 1Q 2014 Mobile Research Prior to Amazon Event In anticipation...

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Monday, Jun 16, 2014

The Concept of TV Advertising is Forever Changed

With the pervasiveness of the Internet and connected apps coupled with persistent consumer demand...

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