Parks Associates In The News

Latest In The News

Wearable Tech: Safer Workplaces of the Future

According to a recent consumer study by research and analysis firm Parks Associates, nearly 50% of A...

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV devices in...

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said...

Telcos have an in when it comes to in-building AI

Beyond connectivity, Parks said telcos also have an opportunity to provide value-added and managed s...

Smart Tag Usage Grows Among U.S. Households

Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, reveal...

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making i...

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Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Wearable Tech: Safer Workplaces of the Future

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Telcos have an in when it comes to in-building AI

Smart Tag Usage Grows Among U.S. Households

ESPN+ leads US sports streaming as cable sports audience shrinks

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