Parks Associates In The News

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Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle:...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, ex...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with s...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commer...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

Is AI branding backfiring?

Amenity fees and resident demand for technology

The need for more middle mile

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

Broadcasters Need To Prepare For Shoppability. Here’s Why

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Mindi Sue Sternblitz-

Rubenstein

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