Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Holidays Will Be Kind To Devices, Gadgets

According to a survey of 2,500 U.S. households, average spending on consumer electronics will be...

55+ Use Tablets As Multitasking Tool

Tablets and smartphones are the hottest consumer electronics items this year, and consumers tend...

10 Reasons Why Branded Content Belongs On Smart TVs

Brands looking to develop more meaningful consumer connections are turning to branded content to...

Study: Connected TV Viewers More Receptive To Advertising

More smart TV capability has been forecast for the future. But what does it really mean for TV ma...

Pay-TV Clients in Western Europe May See VoIP Added to Service

Because coverage has increased 80 percent over the last year, it has become increasingly likely t...

OTT TV Cuts Into Cable, Satellite Share

Although low-cost over-the-top TV services continue to gain steam, a somewhat older multichannel...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox