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Latest In The News

SVOD Success With Daily, Weekly, and Monthly Active Users

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streami...

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AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives...

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Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet...

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Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, includ...

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Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans,...

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Big U.S. wireless operators have capacity for 16 million FWA subscribers

According to a new Broadband Market Tracker from Parks Associates, FWA adoption through a mobile net...

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