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Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subsc...

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Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major...

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Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle:...

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Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, ex...

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The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with s...

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Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commer...

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