“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”
From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."
Parks Associates will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference on May 24-26, 2016 at the Hyatt Regency San Francisco Airport. The event, hosting 600+ executives, provid...
According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...
PlumChoice’s Vice President of IoT Business Development Steve Thompson will also participate in the CONNECTIONS™ Summit panel, “Monetization Strategies for IoT and the Connected Home,” where he will d...
The interactive panel session, moderated by Parks Associates Research Analyst Brad Russell, examines trends in personalization, including privacy and security concerns and strategies to balance connec...
