Providing Market Intelligence for 40 Years

In The News

ZigBee And Thread Act To Make Their IoT Smarts Stack Up

As the latest edition of the International CES trade show begins on Tuesday, consumers are faced with a slew of new standards, protocols and frameworks to tie home IoT products together as an easily managed system. On Monday, the Wi-Fi Alliance announced it's finished a new specification it calls Wi-Fi HaLow, which uses less power so it can work in small battery-powered devices.

Consumers could benefit from steps to combine some of these approaches. Research company Parks Associates estimates that 43 percent of U.S. households will buy a connected-home product this year.

From the article "ZigBee And Thread Act To Make Their IoT Smarts Stack Up" by Stephen Lawson.

Previously In The News

Good Wi-Fi key to platform choice and reducing churn: Report

The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee....

Broadpeak launches Multiview solution to simplify multi-stream live sports viewing

Parks Associates’ S.O.S State of Streaming 2026 report found that multiview is one of the most appealing interactive features for sports viewers, popular among 53% of fans alongside critical capabilit...

Biometric Smart Locks: Are Physical Keys Going Extinct?

According to a 2025 market assessment by Parks Associates, owners typically use a smart lock’s fingerprint sensor more frequently than other access methods — 73% of users report using the feature dail...

Eufy Fingerprint Smart Lock Gets 35% Price Cut

Smart locks are no longer niche. Parks Associates reports that more than one in ten US broadband households now owns a smart door lock, and adoption continues to climb as devices integrate better with...