Rather, I believe that the Google-run property realized the strategy tipped a little too far toward millennial viewing patterns, thus shunning a growing audience of older cord-cutters who weren’t ready to embrace such a radical shift to their TV viewing experience.
Though 18-to-33 year-olds are cutting the cord at higher rates, the behavior for people 34 and older is on the rise, growing from 8 percent of U.S. broadband households in the demographic group in 2015 to 12 percent in 2017, according to Parks Associates.
From the article "YouTube TV's about-face on TV apps is the right move" by Jennifer Van Grove.
A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates. The r...
It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a s...
Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...
Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...
