Providing Market Intelligence for 40 Years

In The News

Year In Review: Cyber Attacks On IoT Devices, Networks Grow In Intensity

Mirai, and other similar attacks, could become an even larger problem as more consumers continue adopt IoT devices at the home. Indeed, IAB revealed in its recent study that two-thirds, or 62 percent, of American consumers own at least one IoT connected device. Meantime, Parks Associates reported that nearly half of U.S. households plan to purchase a smart home product in the next 12 months.

From the article "Year In Review: Cyber Attacks On IoT Devices, Networks Grow In Intensity" by www.fiercetelecom.com

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...