Providing market intelligence for more than 35 years

In The News

Yahoo could become Internet history

Brett Sappington, director of research at Parks Associates, said one of Yahoo's biggest mistakes was not making bets in new and innovative areas, as Google and Amazon have.

"In the world of the Internet, which is diverse and incredibly unpredictable, you have to be adaptable and open to change," said Sappington. "Yahoo in contrast really defined their business very tightly."

Yahoo plans to reveal details of strategic changes to its core businesses during its next quarterly conference call. It wouldn't discuss options for selling those businesses.

From the article "Yahoo could become Internet history" by Richard Nieva & Stephen Shankland.

Previously In The News

Parks Associates Unveils 2025 Property Innovation Award Nominees

In an exciting reveal, Parks Associates has announced the nominees for the third annual Property Innovation Awards. This prestigious event recognizes the forefront of innovation in multifamily proptec...

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...