In The News

Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Study: 32% of smart tag owners say they use them to track other people without them knowing

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