In The News

Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

OTT Churn Edges Up In US

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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