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Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

It's Really Hard to Make Money With Virtual Reality Games

Research: over 50% of U.S. broadband households stream content on TV screens

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

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