Providing Market Intelligence for 40 Years

In The News

WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation

Forbes reports that WWE issued a press release on Thursday that touted the WWE Network as a top 5 OTT (over-the-top) streaming service, based on a report by market research and consulting firm Parks Associates. The top 5 looks like this:

1. Netflix
2. Amazon Video
3. Hulu
4. MLB.TV
5. WWE Network

From the article "WWE Touts WWE Network Success, SmackDown Viewership Down, WWE Executive To Give Presentation" by PW Mania.

Previously In The News

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...